The two most common requests from our clients are website development and lead generation. In this post I explain some things about Lead Generation, especially Facebook (or Instagram) Lead Generation, and compare it with Google Ads at a high-level.
Our simplified fee for Facebook Lead generation is: £2 per lead, 5% of amount invested and one time £200 set up fee. Get in touch if you need a hand.
The important thing we see when comparing the Facebook Leads and Google Search Ads leads are the following:
- With Google Ads we target keywords so when the user searches for the keywords we show our result at that moment
- With Facebook Ads we target user interests so the targeted user sees the Ad and at that moment decides if s/he wants to sign up/ buy
- It is very important to see the main difference. With Google Ads we are there when the user searches for the solutions “get found” whereas Facebook Ads we target based on the user interest and say “here we are”.
We worked with different clients and we clearly see that if we advertise on Facebook we generate better priced leads but the difference as described above is important to keep in mind.
Facebook Lead generation:
- It is possible to narrow down the leads based on Location, Age, Gender, Language, Interest and in some cases based on family, travel, financial and/or other situations and behaviours. It can help us to see what groups perform the best and improve the conversion rate.
- During Facebook lead generation we can get leads in different ways but most of the time we use a targeted landing page or a Facebook lead form. So far we have seen that the Facebook lead form works better as it makes the sign up for the user easier.
- It is possible to set up Ads under Ad Sets and Campaigns. Most of the time we use videos and image carousels which perform the best. Videos should be short as data shows the shorter ones score better most of the time. We try to stay clear from using text in images as that could be disapproved.
Whereas it always depends on which products/services we are promoting, most of the time we set up the Facebook and Google Ads campaigns at the same time. The prospect who sees the Facebook Ad will most likely search for the information online, which is why we must be there at the same time to avoid the risk of losing them. It is also important that the key messages are aligned.
The second step is to set up re-marketing for the prospects who visited our website and try to engage them again. First targeting and second re-targeting go hand-in-hand (except: excluding the leads if not relevant anymore). The third step is the automation process for email and text but I will explain the full flow of that in a different post as for that a CRM / email automation system is needed.
If you think we can give you a hand in Facebook Lead Generation get in touch today.